Product Design: Sew Cute

Sew Cute is a brand my employer acquired in 2012. I initially tweaked the packaging to maintain brand recognition and implemented a color coding system to represent skill level. In 2016, I completely redesigned the Sew Cute packaging, incorporating elements of the original branding into the new look.

I designed the products and packaging below, including contents and instructions. These products appeared in one or more of the following stores: Jo-Ann Stores, Michaels, Meijer, and/or Hobby Lobby.

This donut kit won a Toy of the Year Award in 2013 from Family Fun Magazine, a subsidiary of Parents Magazine.

Sew Cute Pillows

Sew Cute Minis

Sew Cute Needlepoints

Miscellaneous Sew Cute Kits